Dealership Training

With over 45 years of experience in automotive, RV, and marine fixed operations, Brett Coker, CMC, has held nearly every position in a dealership, including Service Advisor, Service Manager, F&I Manager, and General Manager for import and domestic franchises. Widely known as an F&I guru and fixed operations expert, Brett emphasizes a strong focus on maximizing revenue per billed hour and implementing proven processes that help dealers and their employees build profitable, sustainable service and parts departments.

With over 25 years of automotive retail experience, has held positions in sales, sales management, F&I management, and operations director for a multi-store group. Terry Schwer emphasizes and keeps a strong focus on the development of people and processes that help dealers and their employees build on steady foundations.