Variable & Fixed Operations

Maximize profitability and Strengthen Cash Flow

Smart dealerships leverage both variable and fixed ops to help maximize profitability and build effective cash flow management. And, those same smart dealerships understand how much more important leveraging both makes a significant difference in a dealership’s bottom line. Knowing the profit, costs, challenges and timing for both variable and fixed ops for any period allows dealership management to identify trends while creating financial stability throughout the year. It can also help in a dealership’s marketing strategies as competition comes from all angles. Be ready with effective financial strategies and processes.

Fixed Operations

For your service department, parts department, and body shop, their fixed cost structure generates significant revenue. Ensure your dealership’s fixed operations staff, equipment and inventory are working just as well behind the scenes as they are with your customers by generating revenue through ongoing services such as routine maintenance, repairs, and replacement parts.

Our team analyzes a dealership’s financial performance, identifies costs reductions, helps identify new potential revenue or helps to increase existing revenue streams. Through our dealerships expertise, we also help with profit maximization while establishing best practices for accounting and financial reporting regarding inventory management, cost of goods sold, and service and warranty reserves.

Variable Operations

Much like on the fixed operations side, variable operations require guidance on financial reporting and analysis for sales, financing, and aftermarket products. Assisting with inventory valuation, cost of sales, and other financial metrics, dealerships can optimize their revenue and profits through Brady Ware’s trusted approach. By examining your revenue and its cycles, a dealership can build more sophisticated forecasting and strategies that mesh with all areas of the dealership.

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Key Contacts

With over 45 years of experience in automotive, RV, and marine fixed operations, Brett Coker, CMC, has held nearly every position in a dealership, including Service Advisor, Service Manager, F&I Manager, and General Manager for import and domestic franchises. Widely known as an F&I guru and fixed operations expert, Brett emphasizes a strong focus on maximizing revenue per billed hour and implementing proven processes that help dealers and their employees build profitable, sustainable service and parts departments.


Brett Coker, CMC

BrettCoker@CokerConsultants.com

205.337.2542