Variable & Fixed Operations
Maximize profitability and Strengthen Cash Flow
Smart dealerships leverage both variable and fixed ops to help maximize profitability and build effective cash flow management. And, those same smart dealerships understand how much more important leveraging both makes a significant difference in a dealership’s bottom line. Knowing the profit, costs, challenges and timing for both variable and fixed ops for any period allows dealership management to identify trends while creating financial stability throughout the year. It can also help in a dealership’s marketing strategies as competition comes from all angles. Be ready with effective financial strategies and processes.
Fixed Operations
For your service department, parts department, and body shop, their fixed cost structure generates significant revenue. Ensure your dealership’s fixed operations staff, equipment and inventory are working just as well behind the scenes as they are with your customers by generating revenue through ongoing services such as routine maintenance, repairs, and replacement parts.
Our team analyzes a dealership’s financial performance, identifies costs reductions, helps identify new potential revenue or helps to increase existing revenue streams. Through our dealerships expertise, we also help with profit maximization while establishing best practices for accounting and financial reporting regarding inventory management, cost of goods sold, and service and warranty reserves.
Variable Operations
Much like on the fixed operations side, variable operations require guidance on financial reporting and analysis for sales, financing, and aftermarket products. Assisting with inventory valuation, cost of sales, and other financial metrics, dealerships can optimize their revenue and profits through Brady Ware’s trusted approach. By examining your revenue and its cycles, a dealership can build more sophisticated forecasting and strategies that mesh with all areas of the dealership.
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Brett Coker, CMC, is a Brady Ware Dealership Services consultant and President of Coker Automotive Consultants. He is recognized as a leading expert in fixed operations for franchise dealerships, independent repair facilities, RV dealerships, and boat marinas. With over 45 years of industry experience, Brett has worked in nearly every dealership role, from Service Advisor to General Manager, for major domestic and import brands (including Porsche, Cadillac, and Buick). He is a certified “Train the Trainer” and holds the prestigious CMC (Certified Management Consultant) accreditation. His practical experience is backed by having worked with over 300 service facilities and personally trained more than 2,500 service personnel, making him a trusted voice for maximizing operational efficiency and driving profitability.
As a consultant and public speaker, Brett specializes in transforming the service drive through process analysis, profit enhancement, and targeted personnel training. He is an active moderator for several 20-Groups (independent automotive service, RV service, and RV parts), a repeat presenter at major industry events like the NADA National Convention, and a frequent contributor to industry publications such as Automotive News Fixed Ops Journal. Brett delivers actionable training and consulting aimed at dramatically increasing his clients’ Effective Labor Rate (ELR), improving customer retention, and solidifying a financially sound future for their businesses.