Is Dealership Digital Marketing Worth It? | Client Interview
How Brady Ware's Services Earned Them More Leads Than Ever Before
By Justin Ward
This is an interview with a real client, Jeremy. After working with the Brady Ware team for 2.5 years, Glenbrook Hyundai tried a new marketing provider and instantly saw a downward change in KPIs. Three months later, they switched back to Brady Ware services. Find out why.
1. Why did you decide to move forward with Brady Ware’s digital marketing services?
Jeremy, the Sales Manager at Glenbrook Hyundai, was already familiar with AutoSweet’s work but still wanted to assess all his options. He found a major difference between Brady Ware’s dealership digital marketing pitch vs other offers: Brady Ware wasn’t making arbitrary promises. Some other firms would “guarantee” a certain number of leads while remaining vague on the quality or the approach to obtaining those leads. Brady Ware promised quality results. And ultimately, that is what Glenbrook received.
2. What specific goals did you want to accomplish with AutoSweet?
Of course, new dealership leads. But they wanted to set it and forget it, while also having access to easy reporting when needed.
3. What marketing strategies were your dealership pursuing that AutoSweet helped complete?
AutoSweet helps Glenbrook with email marketing and Facebook advertising. Here were their initial goals:
- Increase brand awareness to new shoppers who have not previously purchased or serviced their vehicle.
- Market inventory on Facebook to in-market shoppers. This strategy was closely monitored to maintain a balance between leads and website traffic.
- Measure the success of these campaigns using AutoSweet’s integration with CDK’s DMS sales and service data. The results are measured by actual sales.
4. What results did you see from using Brady Ware’s digital marketing services?
Glenbrook quickly saw a jump in website traffic with Brady Ware’s digital marketing services, and more importantly, leads. And quality leads, too. They were able to easily view which converted customers started their journey through an AutoSweet touchpoint.
5. What’s it like using AutoSweet on a daily basis?
The Glenbrook team knows that the program works, so once they established their tactics with the help of their consultant, they could trust the program to run on its own. The team found that pulling biweekly reports was easy and that was all they needed to do to stay on top of the program’s results.
Chris, the Glenbrook Internet Manager, explains, “if we ever have an issue or need assistance setting up campaigns, there isn’t anything our consultant, Ed, couldn’t solve. It would be a sad day if we had to stop working with him.”
6. Is specialized dealership digital marketing worth it?
Simple answer, yes. Brady Ware & Autosweet provide great results at great value.
Glenbrook briefly ventured away from Brady Ware services and tried another agency that was cheaper. However, the cost reflected the results. Traffic and leads instantly sunk, and within three months, it was clear to Jeremy and the rest of the Glenbrook team that they needed to join forces with Brady Ware & Autosweet again. For Jeremy, it’s without a doubt worth the price.
Jeremy said, “I believe you’d have to spend at least $30,000 monthly on other services to achieve the same result that we get.”
Talk To A Specialized Dealership Advisor Today
If you have questions about the dealership digital marketing process, reach out to an advisor today and become the next Brady Ware success story.
Justin Ward is your main contact for dealership digital marketing, crafting strategies that drive engagement and boost sales. Together, they ensure your dealership thrives, offering comprehensive support from financial consulting to digital marketing.