Inspiring Women Podcast Episode 68

Building with Passion and Perseverance: Lisa Gutierrez’s Story of Dos Hermanos

In the latest episode of Inspiring Women, I talk with Lisa Gutierrez, who turned her and her husband’s vision into a reality by launching a humble food truck business that would eventually become a local sensation. Lisa’s story isn’t just about entrepreneurship—it’s about passion, resilience, and the tenacity to build something remarkable from the ground up.

The host of Inspiring Women is Betty Collins, and the show is presented by Brady Ware & Company.

Inspiring Women Podcast Cover
Betty’s Show Notes

As a former manager at The Cheesecake Factory and through her husband’s experiences with Cameron Mitchell Restaurants, Lisa brought a wealth of industry knowledge to their venture. However, their path wasn’t paved with ease. Bootstrapping their way from a borrowed truck to a powerhouse with multiple locations and nearly a hundred employees, Lisa’s tale is a masterclass in navigating the business landscape with determination and grace.

From branding mishaps to challenges in securing capital, Lisa candidly shares the lessons she has learned and emphasizes the importance of building a solid team, understanding your “why,” and the value of community involvement in business growth.

Hear how Lisa’s entrepreneurial drive and her commitment to her staff and community have made Dos Hermanos Taco Truck a thriving brand and a source of inspiration for all.

Top Takeaways from this Episode

1. Embrace Lessons Learned: Recognizing the value of the lessons you’ve learned through your journey and sharing them with others can inspire and help them navigate similar situations.

2. Seek Advice and Mentorship: Surrounding yourself with like-minded individuals and experts in your field can provide critical guidance and prevent common mistakes.

3. Passion Drives Success: Whether it’s a passion for people, food, or service, finding your “why” is essential to staying motivated and overcoming obstacles in business.

4. Challenges as Opportunities: Facing and overcoming challenges can lead to unexpected opportunities, such as Lisa’s commissary kitchen providing crucial food access to an underserved community during the pandemic.

5. The Importance of Building Your Team Early: Getting the right people in place, especially in finance and bookkeeping, is key to establishing a solid foundation for your business.

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