Training That Drives Results
The right training sets up your dealership team for long-term success.
With our training, your salespeople will develop flawless presentation skills. We will teach them techniques that build value in the vehicle by building value in the brand. They will understand how to reduce or eliminate price negotiation by learning to leverage the brand during numbers presentation. We will ensure your salespeople are motivated to be a front-line team that delivers results.
With an emphasis on brand building techniques, Used Car managers will be taught how to teach and lead salespeople. After learning this system, Used Car managers will become “chief branding officers” who ensure consistency in reconditioning, point-of-sale marketing, and the customer experience. We will teach them methods to be the driving force that make things happen and ensure the program is executed well.
Your service department will reap the benefits from an increased focus on selling quality used vehicles. We will work with your technicians, service advisors, and service management on completing effective multi-point inspections.
Invest in your people with tools to help them grow.
- All aspects of the road to the sale
- How to build value to increase gross and closing rate
- How to properly qualify a customer to ensure a hassle-free experience
- How to present numbers with confidence
- Increasing the effectiveness of management TO’s
- How to set goals and track their performance
- Taking ownership of their career
- Bringing customers back using effective follow-up techniques
Effective training and staff development programs boost morale and transforms your customer experience
Training for General Managers
With all the responsibilities of ownership, the right general manager understands how to connect your dealership’s culture with the community, the customers, and its team members. As your head cheerleader, this person must be adept at motivating your staff and holding them accountable for achieving dealership targets. Building repeat business, increasing employee retention and delivering results should be a daily focus. We teach general managers:
- How to lead leaders
- How to use team-building techniques
- How to recruit top performers
- How to create a winning culture
- How to use expense controls
- How to use financial statement analysis
- Effective methods to hold people accountable
- How to retain key team members
- How to get the most from people through processes
- How to use goal setting and performance tracking
Training for Finance Managers
In today’s competitive market, having quality finance managers has never been more important. Skilled finance managers will transform your customers’ experiences and fuel your profitability. A poor finance manager could land you in jail. We work with your team to develop finance managers that have:
- Effective value-centered menu selling techniques
- Knowledge of all compliance issues
- Lender relations that gel deals bought with integrity
- Leadership skills that increase buy-in
- A strong focus on goal setting and tracking their performance
- High profit by using less reserve
Training for Sales Managers
Having a quality driver leading the sales department is critical to achieving the goals you have set in place for your business and can build a team of quality salespeople who execute with every single customer. Knowing how to motivate salespeople has never been more important than it is today.
- To grow and be profitable, we teach sales managers to:
- Be an effective leader
- Take ownership of their department
- Be skilled at proper desking techniques
- Build gross profit
- Effectively manage inventory
- Build a team of top performers
- Set goals and track performance
- Increase CSI through process development
Training for Service Advisors
Service advisors have the toughest position in the dealership: building long-term relationships with your customers while working with them in challenging situations. Strong service advisors will build loyalty amongst their client base that transcends the service experience into their next vehicle purchase. With a strong focus on understanding communication skills, we will coach your service advisors on the following areas:
- Increasing sales and traffic with better appointment skills
- Satisfying customers through better write-up process
- How to plan one’s day
- Service menu presentation skills
- Effective techniques for presenting ASRs
- Goal setting and performance tracking
- Technician leadership
Training for Service Managers
Your dealership becomes a joy to operate with a well-run and profitable service department. Today’s service manager is a strong communicator, detail-oriented, and a driven leader. With an emphasis on establishing documented processes, we will teach your service manager how to:
- Be an effective leader
- Deliver high CSI through process improvement
- Recruit top performers
- Create a big impact by focusing on executing details
- Control expenses
- Take ownership of their department
- Set goals and track performance
- Process development that maintains warranty compliance
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Key Contacts
With over 45 years of experience in automotive, RV, and marine fixed operations, Brett Coker, CMC, has held nearly every position in a dealership, including Service Advisor, Service Manager, F&I Manager, and General Manager for import and domestic franchises. Widely known as an F&I guru and fixed operations expert, Brett emphasizes a strong focus on maximizing revenue per billed hour and implementing proven processes that help dealers and their employees build profitable, sustainable service and parts departments.
With over 25 years of automotive retail experience, has held positions in sales, sales management, F&I management, and operations director for a multi-store group. Terry Schwer emphasizes and keeps a strong focus on the development of people and processes that help dealers and their employees build on steady foundations.