Retargeting Ads
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What is Retargeting?
Retargeting is a tactic that can bring “window shoppers” back to your dealership’s website when they are ready to buy.
What are the Benefits for Your Dealership?
- Retargeting helps to send the right ads
to the right people at just the right time! - It helps generate more leads.
ROI is really strong with retargeting.
- Leads people back to the items that they
had in the shopping cart on your website. - It keeps your dealership in front of customers
How retargeting ads work:
DISPLAY RETARGETING
When a potential customer leaves your site without making a purchase and an ad for your dealership pops up when they return to browsing online.
SEARCH RETARGETING
When a consumer searches for a particular keyword directly relevant to your business, and then continually shown your dealership’s ads.
FACEBOOK RETARGETING
When a consumer visits your website without making a purchase and, later, the items they looked at on your site are displayed on their Facebook page.
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Key Contact
Justin Ward, Dealership Digital Consultant, has worked in dealerships large and small with several years of digital marketing research and sales experience, along with his five years managing a franchise dealership. Justin also specializes as a consultant with dealerships to optimize their finance and insurance department.