Dealership
SEO / SEM
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What is SEO?
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via search results. It aims to improve rankings for relevant keywords in search results.
What are the benefits of SEO for your Dealership?
- Search Engines are the biggest source of
your website’s traffic. - Higher traffic means more visitors, and more
visitors means more customers.
- SEO can improve rankings for relevant
keywords in search results. - It is cost effective and it works.
- SEO can put you ahead of competitors.
Get your inventory in the search engines!
Effective SEO and SEM for your Dealership
SEO
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via search results. It aims to improve rankings for relevant keywords in search results.
- Higher traffic means more visitors, and more visitors means more customers.
- SEO can improve rankings for relevant keywords in search results.
- It is cost effective and it works.
- SEO can put you ahead of competitors.
SEM
Search Engine Marketing (pay per click or SEM), is the process of gaining traffic through purchasing ads on search engine platforms.
SEM campaigns appear to internet users on search engines when they search topics or products that are relevant to your dealership. By utilizing this tool, you will save money by only paying when a user clicks your ad to visit your website or call your dealership. Ads can appear next to or above relevant search terms.
| ON PAGE SEO | |
|---|---|
| Our dealership SEO advisors can optimize these factors on the pages of a website to maximize its performance in the search engines for target keywords related to on-page content: | |
| Title Tags | URL Structure |
| Meta Tags | Relevant Keywords |
| ALT Tags | Content |
| Header (H1, H2 Tags) | Keyword Density |
| Internal Linking | Site Maps |
| OFF PAGE SEO |
|---|
| Our dealership SEO advisors can optimize these factors off the website to maximize its performance in search engines for target keywords related to the on-page content: |
| Search Engine Submission |
| Social Bookmarking Submission |
| Article Submission |
| Press Release Submission |
| Blog Creation & Posting |
| Forums and Comment Posting |
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Key Contact
Justin Ward, Dealership Digital Consultant, has worked in dealerships large and small with several years of digital marketing research and sales experience, along with his five years managing a franchise dealership. Justin also specializes as a consultant with dealerships to optimize their finance and insurance department.