Adjustable Targeting Plan
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Leading Dealerships in the Right Direction
Adjustable Targeting delivers your ads across millions of websites, matching the best audience with your dealership. It is an automated, budget and KPI-based way of buying ads online. While you can still buy guaranteed CPM advertising, the ability to quickly shift dollars to the strongest performing tactic is beneficial to your goal.
You can target by:
- Age
- Gender
- Education Income
- Intentions / Behaviors
- Household
With Adjustable Targeting, there is no guaranteed CPM with impressions, but always an estimate.
What Are the Benefits for Your Dealership?
There are various types of display ads: image, responsive, native, interactive, and video.
Targeting tactics help display ads to the right audience.
Retargeting follows potential customers after they leave your website.
Allows flexibility in optimizing toward the best performing tactics.
Works in conjunction to expand your display reach to qualified customers.
Trackable: giving an estimated number of impressions rather than guaranteed CPM
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Key Contact
Justin Ward, Dealership Digital Consultant, has worked in dealerships large and small with several years of digital marketing research and sales experience, along with his five years managing a franchise dealership. Justin also specializes as a consultant with dealerships to optimize their finance and insurance department.