Are You Missing Ford Dealer Rebates?

The Problem: Millions in Missed Dealer Cash

Dealership accounting teams often assume rebate systems are automatic. In reality, we regularly uncover significant gaps in the rebate claim process, both for dealer cash and customer-facing incentives.

Over the years, our team has helped dealers recover over $25 million in missed rebates—money that could’ve gone straight to the bottom line. And it’s not just one-off errors. Even with solid processes in place, dealers frequently miss:

• Loaner car retention bonuses (at 30-, 60-, and 90-day intervals)
• Certificate or coupon redemptions
• Incomplete claims for special programs, including employee pricing
• Dealer cash tied to timing or transaction type

Our Process: Easy, Effective, and Contingency-Based

We offer a no-upfront-cost audit of your last 120 days of deals, using just your FMC Dealer login. For a more in-depth overview, we also collect DMS data—and we’ve got simple instructions for every major system.

After the initial lookback, many clients choose to re-check every 90 days, which helps reduce future errors and tighten internal processes.

What we typically find:

• On first review, we identify missed rebates in about 5% of transactions
• After implementation of better processes, dealers often reduce that rate to 2% or less
• Result: more gross profit and cleaner accounting

High Stakes: Ford’s “From America, For America” Program Under Scrutiny

One program generating widespread confusion (and missed cash) is Ford’s “From America, For America” employee pricing incentive. Dealers often assume participation alone is enough to qualify, but the program requires active claiming and complete documentation—otherwise, rebates go unclaimed.

And there’s another layer to watch out for.

Expect a Wave of OEM Audits

We anticipate a flurry of audits—centered around the employee pricing to ensure compliance with actual pricing, but also details like completely filled out forms and invoices for adds.

The last time Ford ran a similar program, a wave of audits followed—and many dealers faced chargebacks and compliance penalties. Our team helped those clients stay ahead of audit risks by reviewing claims in real time, validating pricing, and ensuring complete and accurate records.

Bonus Tip: Buy/Sell? Check Rebate AR Now

If your dealership is in the middle of—or approaching—a buy/sell transaction, now is the time to review your Rebate AR Schedule. Once a dealer code changes, it becomes significantly harder to claim unprocessed rebates. We can help close out outstanding amounts before the window closes for good.

The Bottom Line: Reclaim Your Gross, Strengthen Your Systems

Every missed rebate is lost profit—and a missed opportunity to compete. With Ford’s programs becoming more complex (and audits more likely), there’s never been a better time to get proactive.

Let us take a look at your last 120 days. You’ve got nothing to lose—and potentially thousands in missed rebates to gain.

Ready to start?

At Brady Ware Dealership Advisors, we specialize in helping domestic-brand dealerships—particularly Ford and Stellantis—recover missed rebates and improve internal rebate claiming processes. With a contingency-based model, our goal is simple: increase your gross profit, reduce compliance risk, and help you run a tighter ship.