Harnessing Tech for Social Good

How can nonprofits use technology to their advantage?

By Joel Kessel

The nonprofit sector, a beacon of hope in often turbulent times, is constantly in flux. While the mission may remain constant, the tools and strategies for impact evolve constantly. Technology, a double-edged sword, can either overwhelm or empower. How, then, can nonprofits leverage tech to their advantage and navigate the changing landscape of social good?

How can nonprofits use technology to their advantage?

Starting with the End in Mind

Before diving into the latest software or trendy gadgets, take a step back. What do you want to achieve? Is it streamlining volunteer management, amplifying your message, or generating impactful content? Define your goals clearly, for technology should serve your mission, not dictate it. Remember, you’re the driver, not the passenger.

ChatGPTing Your Way to Efficiency

Take ChatGPT, for example. This powerful tool can automate repetitive tasks, generate engaging content, and even personalize donor communications. But the magic lies in knowing how to harness its potential. Don’t get swept away by the tech tsunami; tailor it to your specific needs, focusing on efficiency and impact.

Adapting to a Changing Landscape

The nonprofit sector is in a period of transition, with seasoned leaders retiring and new voices emerging. This influx of fresh perspectives brings new ideas and innovative approaches to tackling old challenges. As an executive coach to nonprofit leaders, Joel Kessel witnesses this evolution firsthand, “The future belongs to those leaders who embrace adaptability, understand the needs of their beneficiaries, and constantly strive to optimize their impact by leveraging technology.”

Let’s be honest, fundraising is never easy. While the pandemic may have temporarily inflated the coffers, resource mobilization remains a constant pressure point. The key lies in building relationships, showcasing impact, and diversifying your revenue streams. Remember, innovation and resourcefulness are your allies in this ever-evolving landscape.

Beyond the Buzzwords

Time management, prioritization — these are age-old challenges that persist regardless of the newest app or platform. The crucial element is the leader themself. Cultivate your decision-making skills, embrace data-driven approaches, and empower your team. Confidence, adaptability, and a laser focus on your mission: these are the true hallmarks of a successful nonprofit leader in the 21st century.

Technology is a powerful tool, but it’s just that: a tool. The power, the heart, the impact — that comes from the people behind it.

Brady Ware Nonprofit Advisors want to help you fulfill your mission with financial health and compliance services and a network of nonprofit consultants who specialize in strategic decision-making.

Joel Kessel

Joel Kessel

Executive Coach
Kessel Strategies

About the Author

Joel Kessel is an executive coach and strategic advisor who helps nonprofits increase their impact through peer group executive sessions and one-one coaching, board and team retreats, and leadership development. Joel has spent his entire 25+ year career deeply connected to the nonprofit community. He has worked inside and advocated on behalf of nationally recognized organizations including the National Multiple Sclerosis Society, Ronald McDonald House Charities, AirLifeLine, and the National Runaway Safeline, as well as numerous Ohio-based organizations including the Charitable Healthcare Network, Habitat for Humanity, Van Wert Performing Arts Foundation, and the Center for Disability Empowerment.

For more information, visit Kessel Strategies.

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