Leading Nonprofits Through Uncertainty
Navigating the Unknown: Making Decisive Choices for Your Nonprofit Organization in Times of Uncertainty
In today’s unpredictable world, organizations can navigate uncertainty and seize opportunities by developing a “Massive Action Plan” that prioritizes immediate, critical steps. This approach, which emphasizes decisive action over perpetual planning, provides a clear roadmap for leaders to identify challenges, brainstorm solutions, and execute effectively, ultimately fostering confidence and resilience.

Important Questions:
What is a “Massive Action Plan”?
A “Massive Action Plan” is a well-defined outline of critical steps an organization must take within the next 30, 60, and 90 days to navigate uncertainty.
How can organizations make decisions during uncertain times?
Organizations can make sound decisions during uncertainty by focusing on proactive planning, decisive action, and a structured approach to identify, approach and solve, and execute.
What is the three-step framework for decisive action in uncertain situations?
The three-step framework for decisive action involves identifying the issue or opportunity, determining how to approach and solve it, and then executing the chosen path.
The current global landscape is marked by a significant degree of unpredictability, leaving many organizations and leaders feeling uncertain about the future. How do you make sound decisions when the ground beneath you feels unsteady? While the temptation to pause and wait for clarity might be strong, inaction can be detrimental. There’s a saying, “If you have to react, your plan isn’t tight enough.” This emphasizes the importance of proactive planning and decisive action, even amidst uncertainty, to navigate challenges and seize opportunities effectively.
The Power of a Massive Action Plan
In times of uncertainty, a well-defined “Massive Action Plan” becomes your compass. This isn’t about endless planning; it’s about outlining the critical steps your organization must take and accomplish within the next 30, 60, and 90 days. The specifics of this plan will depend on your organization’s unique circumstances – whether it’s addressing funding gaps, capacity constraints, staff turnover, or the direct impact of external events. Your existing strategic plan provides a foundation, but the Massive Action Plan offers a more immediate and flexible roadmap for navigating the present challenges. It forces you to make decisions about what is most critical and what needs immediate attention.
The Pitfalls of Perpetual Planning
While planning is essential, there’s a critical distinction between strategic foresight and becoming paralyzed by analysis. As one leader shared, their team was heavily engaged in planning, planning, and more planning. The danger here is getting stuck in a cycle of preparation without taking concrete steps forward. You cannot plan your way out of every corner; action is often required to generate learning and momentum. By taking deliberate steps, even if they don’t yield perfect results initially, you gather valuable insights. These learnings then inform your next best move, allowing you to adjust your plan and approach.
“If you have to react, your plan isn’t tight enough.”
A Three-Step Framework for Decisive Action
When faced with uncertainty, whether it presents as a challenge or an unexpected opportunity, a structured approach can build confidence in your decision-making process:
- Identify: The first crucial step is to clearly define the issue or opportunity. What exactly is the challenge you’re facing? What is the potential opportunity you want to explore? Clarity around the issue at this stage is paramount for effective action.
- Approach and Solve: Once the issue is identified, the next step is to determine how you will approach it and what potential solutions or actions you will take. This involves brainstorming, evaluating options, and making a clear decision about the path forward.
- Execute: The final and often most challenging step is execution. It’s interesting to note that for many leaders, the decision itself is easier than the actual implementation. Obstacles such as fear, lack of confidence, or internal resistance can hinder execution. Overcoming these barriers is critical to translating decisions into tangible results.
Leading Through Uncertainty: Key Self-Reflection
Times of uncertainty demand strong and decisive leadership. It’s a valuable moment for leaders to engage in critical self-reflection. Two powerful questions to ask yourself are:
- Are you the leader that your organization needs to navigate this period of uncertainty?
- Do you want to be the leader who guides this organization through these challenging times?
These questions delve beyond capability and tap into your willingness and drive to lead during difficult moments. You might possess the necessary skills but lack the desire, or you might recognize a need to develop new skills to effectively guide your team. Honest reflection on these questions can provide valuable clarity for both yourself and your organization.
Ultimately, navigating times of uncertainty requires a blend of thoughtful planning and decisive action. By focusing on a clear Massive Action Plan, avoiding the trap of endless planning, and following a structured approach to identify, solve, and execute, leaders can steer their organizations forward with greater confidence and resilience.
Brady Ware Nonprofit Advisors wants to help you fulfill your mission with financial health and compliance services and a network of nonprofit consultants who specialize in strategic decision-making.
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Joel Kessel
Executive Coach
Kessel Strategies
About the Author
Joel Kessel is an executive coach and strategic advisor who helps nonprofits increase their impact through peer group executive sessions and one-one coaching, board and team retreats, and leadership development. Joel has spent his entire 25+ year career deeply connected to the nonprofit community. He has worked inside and advocated on behalf of nationally recognized organizations including the National Multiple Sclerosis Society, Ronald McDonald House Charities, AirLifeLine, and the National Runaway Safeline, as well as numerous Ohio-based organizations including the Charitable Healthcare Network, Habitat for Humanity, Van Wert Performing Arts Foundation, and the Center for Disability Empowerment.
For more information, visit Kessel Strategies.