Cross Platform Advertising
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An Integrated Advertising Strategy Across All Mediums
Cross Platform Advertising is an integrated approach that gives you a much greater chance of reaching your customers, no matter where they are in the purchasing cycle.
Customers research businesses across various platforms, including a dealership’s website and social media sites when deciding to make a purchase. And, it’s likely that those customers will research your competitors the same way. Ensure you’re reaching the various forms of media your customers consume.
From ads on social media platforms, to digital and regular radio ads, connected and standard TV ads, video ads, and online advertising, an effective cross platform advertising strategy will ensure your dealership is seen.
Integrate Your Social Media, Digital Radio, Connected TV, and Video Advertising in a Meaningful Strategy
Cross Platform Advertising Integrates:
SOCIAL MEDIA ADVERTISING
- Generate leads, drive website traffic, and build dealership awareness
- Reach large yet specific audience on the world’s largest social media networks
- Track your ad performance
- Target ads based on age and gender
- Target consumers based on online behaviors and interests
DIGITAL RADIO ADVERTISING
- Digital radio allows users to stream music from artists all over the world. Users with free accounts will hear / see ads periodically while listening to music.
- Target your listener and only deliver ads when they are listening, as opposed to a spot ad
- Run your ad to anyone who listens to anything on digital radio apps
- Target your ad to a specific audience based on age and gender
- Find your audience through specific music targeting
CONNECTED TV ADVERTISING
- Digital video ads delivered on internet-connect TV
- Position your brand in front of viewers across contact on CTV devices through various apps
- 75% of households have a connected TV
- CTV runs your message full screen
- CTV provides opportunity to shift traditional TV dollars to Digital Video, offering high completion rates and viewability
VIDEO ADVERTISING
- Reach your ideal audience in the most prominent placement of websites
- Tell your story through video by designing content to interest your audience
- Non-intrusive to a user’s internet experience
- Videos improve awareness, which increases conversation rates
- Videos display on all smart devices: PCs, tablets, and phones
Key Contact
Justin Ward, Dealership Digital Consultant, has worked in dealerships large and small with several years of digital marketing research and sales experience, along with his five years managing a franchise dealership. Justin also specializes as a consultant with dealerships to optimize their finance and insurance department.